AIC 2010 - Interim Meeting
International Color Association

Date: October 12 to 15

Spring in the South hemisphere
City: Mar del Plata, Argentina

Organizer: Grupo Argentino del Color,
and National University of Mar del Plata

“Color and food: From the farm to the table”

This choice takes into account that the theme of color in food was not addressed to in any previous AIC meeting. It comprises a variety of topics from technology to design, including architecture, biology, chemistry, engineering, physics, as well as social and economic aspects:

color & appearance
color technology
color communication
color instrumentation
commercial architecture
consumer expectations
color chemistry
color design
color preferences
color physics
color psychology

The multidisciplinary character of the meeting will be reflected in the structure of the program. It is our aim to cover every aspect of the study of color in food, which is where we derive the theme: “from the farm to the table”

As an antecedent, the Argentine Color Group has the experience of having organized four national symposia about color in food:

Buenos Aires 1982, 1984

Mar del Plata 2007

Resistencia 2009

Color market or exhibition
The color market will be held in conjunction with the AIC meeting. This exhibition will cover a wide range of products and services in the various aspects of color.